Does streaming services help the music industry?

Music streaming services accounts for 13% of total world-wide digital music sales (according to the BBC). In a short space of time, it has fast become a dominant force in the music industry.

 

Let’s examine who it’s good for. We’ll look at the customer (or service user), the service provider and the artist. We’ll bypass the label as there function is to simply just number crunch.

 

 

The user

The service user gets the best deal out of the three parties. They get access to a large amount of tracks, usually for free. Although there are paid for options, if the user so requires. No real downside.

 

 

Music streaming services

The music streaming services usually get the second best deal, they sell advertising space (which means money), they charge some user a monthly fee to access their service (yet more money), then they try and keep what gets past to the artist low into order to make money themselves.

 

 

The artist

The artists earn less per thousand plays than they would cleaning streets or working in a local bar. Some have reported that an artist is compensated £0.0012 (or $0.0016 USD) per play. The average amount spent on producing an album is £100k (it’s roughly the same amount in the US – $100K), this means that you need just under 84 million track pays on a streaming service to just recoup. For your average 12 track album, that means you need to rack up an impressive 7 million plays per track. Not even long established household names get to that level, nor does Lady GAGA.

 

Now, usually at a point such as now, the writer would command that you stop giving your hard earn cash off and stop using such services? I’m not going to, you see, I’m a consumer just like you. Me, the consumer wants to be able to get music quickly wherever I am and whatever I’m doing.

 

 

The future model

However, we need a shift in how we pay the content producers. I’m all in favour for that. We need to respect art and their creators, and rewarded them fairly for their work. No, I’m not suggesting that some form of communism.  I’m merely saying; if a fair price is £1 or a $1 for a track then these companies and you should be prepare to fork that out to purchase it.

 

 

[Update: I saw the following on Chuck Cannon‘s Facebook (FYI: he’s a top Nashville singer songwriter).  I agree with it whole heartily and you, dearest read should think about what you can do to get your voice heard on this issue.]

 

If you’re here, in all likelihood you are a music lover.

 

Here is a quick look at PANDORA:

 

There were four co-writers on Lady Antebellum‘s 2011 Grammy winning song: “Need You Now“. This song pulled over 72,000,000 (seventy two million) listens on PANDORA. PANDORA paid out just over $5,900 for those listens. Let’s call it $6000 for the sake of simple arithmetic. $6,000/4 = $1500.

 

$1500 is what PANDORA paid each of those brilliant minds who came up with a product which garnered PANDORA over 72 million listens. This comes out to .000083 cents per listen.

 

PANDORA’S lawyers and lobbyists are busy right now, petitioning your representatives in Washington DC to LOWER their rate by 85%. In other words, what PANDORA wants to pay those writers is $225 each or a total of $900 for those 72 million listens.

 

TIM WESTERGREN is PANDORA’S CEO. Last year (2012) TIM WESTERGREN cashed in. He converted his PANDORA stock options to cash. LOTS of cash. Just over $9,900,000 (Nine point Nine MILLION dollars).

 

Last year PANDORA paid out a little over $7,500,000 in royalties.

 

That is nearly $2.5 Million LESS than he paid all the artists and songwriters COMBINED.

 

What TIM WESTERGREN over at PANDORA wants, and is paying enormous amounts of money to lawyers and lobbyists to get congress to agree to, is to have paid is just over $1 million.

 

If you think this is fair, you should subscribe to PANDORA. If you don’t think this is fair, you should not. If you are subscribed and you think this is unfair, you should cancel your subscription.

 

I am a professional songwriter. I have no way of negotiating my terms with PANDORA. I have to take whatever deal congress makes. My last check from PANDORA was $.0.26. Twenty Six whole cents.

 

I reckon that leaves me just a little short on being able to afford a lawyer and lobbyist.

 

If you love music, TIM WESTERGREN, CEO of PANDORA should hear from you. So should your representative in Washington.

 

Oh, and by the way, PANDORA pays well over 4.5 times what terrestrial radio pays.

2 Comments

  • Couldn’t agree with you more.

    I raised the very point several times before and even at a seminar last week. *1 thousandth of a penny* per play or stream is not even peanuts!

    Sometimes people think I’m crazy to tell them not to upload full tracks. My logic dictates that songwriters and performers should only put up a fraction of their songs (say a verse and a chorus only) on Youtube etc. Now if anyone hears/views it and wants it, they will have to buy the song which is pure justice. The snippets that are uploaded will also work as an advert for your live gigs.

    Nobody else on the planet works for such low returns, especially when the record sales are shrinking due to piracy, illegal downloading and file sharing etc. The record labels are shrinking/amalgamating to save money, so they’re shedding staff and investing even less than they did before in discovering and promoting new talent.

    For a songwriter on Youtube etc that *doesn’t* not perform live or record, he/she is even worst off! If you ever put your complete songs on those web sites just to satisfy your ego while making Spotify, Youtube, Myspace etc even more exceedingly rich, then don’t complain that you’re not selling records.

    • Ashley Saunders says:

      Des, I agree. I can’t think of any business with a rate of return (ROI) close to 0%. Not even VC’s would accept that – yet they’re backing the other end of this – the streaming serivces. Of course they are cleaning up very nicely!

      Thanks for the comment!

      Ajs

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